KEY ACHIEVEMENTS: • Complete rebrand of digital and print company creative. • Project manager for corporate website redesign. • Chaired joint campaign alongside colleagues at PayPal. • Launched digital Content Marketing lead generation campaign across various mediums.
KEY ACHIEVEMENTS: • Negotiation skills yielded thousands in advertising and agency costs. • Project manager for full site launch of CosmeticBraces.com, a unique resource for consumers and orthodontists. • Contributed to sales increase for Q3 with marketing promotions tailored directly to customer needs and promoted via Sales department and online marketing outlets. • Spearheaded Online Marketing B2B Testimonial campaign for main product offering which directly resulted in increased sales in the U.S. and European regions. • Conserved $80,000.00 in media costs while increasing measurable ROI by moving almost half of paid advertising to online mediums.
KEY ACHIEVEMENTS: • Introduced testimonial ad campaign across various mediums that resulted in a ten percent growth in new customers for the target product. • Received direct recognition from CEO and Vice President of Global Marketing for pioneering a global newsletter for orthodontists that had been in the works for more than three years.
KEY ACHIEVEMENTS: • Strength in bringing colleagues together led to liaison role between development and customer service teams. By opening communication between the two groups, the company could more quickly respond to customer feedback, and design/modify offerings accordingly. • Responsible for starting a recognition program, highlighting professional achievements of employees throughout the company via an internal, company blog. • Ability to prioritize multiple projects resulted in becoming go-to on urgent, last minute campaign and documentation rollouts. • Authored blog content for internal and public blogs known for receiving higher comment and engagement rates.
Double Major: Bachelors, Creative Writing, Bachelors, American Literature
* Branding, * Writing * American literature * New media * Content Marketing