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Naomi Rochelle Garnice

Naomi Garnice | Marketing Director, Phoenix, AZ

Naomi Rochelle Garnice is based in Scottsdale, Arizona. She is a Marketing Director, a Social Media aficionado, writer and freelance journalist.

Naomi Rochelle Garnice's Background

Naomi Rochelle Garnice's Experience

Marketing Director at Salucro Healthcare Solutions

September 2013 - Present | Phoenix, AZ

•Developing strategies for digital and print through strong collaboration among Information Technologies, Sales and Marketing professionals •Managing creative media development in line with corporate strategy, sales goals and marketing initiatives •Utilizing video, blogging, presentations and other powerful online mediums •Overseeing creative development of all marketing materials and programs •Guiding company voice and brand standard development for web and print •Overseeing design and copy to ensure creative work speaks to business goals •Developing creative briefs and other proposals to promote a clear understanding of deliverable expectations among business members and executive team •Liaison between Sales, Marketing and outside agencies, ensuring relevant and meaningful content •Working with Sales and Training to identify new areas for enhanced customer and patient support •Managing Social Media and Direct Marketing efforts online and measuring results •Organizing national trade shows and corporate events •Involvement in Public Relations initiatives, creating press releases for Corporate announcements

Creative Services Manager at TP Orthodontics

2012 - September 2013

oManaging creative project development in line with corporate strategy and marketing initiatives oResponsible for creating quarterly Direct Marketing calendar for online and print oOverseeing creative development of all marketing materials and programs oOutlining website updates in line with marketing campaigns and brand standards oGuiding brand standard development for web and print oOverseeing design and copy to ensure creative work speaks to business goals oDeveloping creative briefs to promote a clear understanding of deliverable expectations among marketing members oServing as editor for global, corporate newsletter, Inside News oLiaison between Sales, Marketing and outside agencies, ensuring compelling and relevant content oWorking with Sales and Training to identify new areas for marketing support oCoordinating with international marketing managers to support global marketing initiatives oGauging monthly traffic and responses to eBlast campaigns via monthly traffic reports oBuilding strong business relationships with orthodontists in the global community oInvolvement in Public Relations initiatives, creating press releases for Corporate announcements

Copywriter/Online Marketing Specialist at TP Orthodontics

October 2010 - May 2012

o Content development for online campaigns, website copy, print brochures, table top displays and direct mail pieces. o Project manager and editor for international corporate newsletter. o Interviewing members of the orthodontics community for newsletter content and testimonial information. o Collaborating with marketing colleagues to establish/maintain brand standards for print and web copy. o Assisting with communications and presentations for corporate events. o Working with agency on marketing print and web deliverables. o Proofing ad copy from international locations to ensure brand consistency. o Outlining website updates as needed with Information Technology and measuring monthly traffic for corporate websites. o Creating copy for internal and customer communications. o Project Manager for online media and websites. o Collaborating with Sales West managers and U.S. Sales Director for active involvement in Corporate Communications. o Managing e-Blast and Direct Mail Communications schedule and strategy.

Copywriter (Contract) at Verify2Hire

May 2010 - September 2010

o Brand development and web site traffic growth through social media. o Development of help guides and marketing content. o Addressing customer feedback.

Copywriter at GoDaddy.com

July 2007 - April 2010

o Produced and deployed external and internal help documentation, site content, communications campaigns and internal education materials. o Composed company announcements and marketing text for new features. o Created blog content for internal and public blogs. o Worked with developers, marketing and product managers on building help content and media campaigns. o Responsible for starting a recognition program, highlighting professional achievements of employees throughout the company via an internal, company blog.

Naomi Rochelle Garnice's Education

University of Arizona

2001 – 2006

Double Major: Bachelors, Creative Writing, Bachelors, American Literature


Naomi Rochelle Garnice's Interests & Activities

* Branding, * Writing * American literature * New media * Content Marketing

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